Who is Piotar Boa?

Fabio B. Forgione (alias Piotar Boa) is the founder of the studio and today guides companies through AI adoption with a simple method: we analyse what is truly needed and then build it, tailored to you.

He is considered one of the founding fathers of augmented reality and immersive technology, with 25 years of experience across insurance, finance, sport, entertainment, real estate and automotive.

He has created over 300 immersive experiences for major companies such as Amazon, Meta, Snapchat, Tabasco, Ray-Ban, Pagani, Iliad, BKT, Zespri, Bio-Oil, Mutti, Water-Aid and Sky.

Recognised among the world's top 10 most creative and beloved creators (Wired), his lenses have amassed over 2.5 billion impressions and have been used by over 100 million people, including Kendall Jenner, Chiara Ferragni, Jennifer Aniston and Dua Lipa.

Since 2020 he has been a Meta Official Partner for immersive technologies (AR, VR, XR) and a Snapchat Official Lens Creator.

In 2017 he was part of the secret team at Meta (then Facebook) that tested and developed AR Studio, the software now known as Meta Spark.

Today he is the founder of AIMIGO, the AI Social Media Manager that generates ads ready to publish in under 60 seconds.

Recognition

• ✦Founder of AIMIGO - AI Social Media Manager
• ✦Meta Official Partner for immersive technologies (AR, VR, XR)
• ✦Snapchat Official Lens Creator
• ✦Part of the secret team that tested and developed Meta AR Studio (Meta Spark)
• ✦Top 10 most creative creators in the world (Wired)
• ✦International judge at Meta global hackathons